Welcome to Let Them Feel It: How to Attract Clients Without a Pitch - a series of weekly modules to help you get paid to do the work you love.
This course covers mindset, strategy and tactics to explore the ways that you can create an ecosystem of paid work to support your heart-led vision.
It’s based on my experience of running a social enterprise for over twelve years and attracting funding of over £750K.
Previous modules:
🎓 Module 01: Connection vs Preaching
🎓 Module 02: Mind Your Language
🎓 Module 03: Start With a Story
Quick Note: If you’d like to buy the full course and gain access to weekly Q&A you can get it here👇🏼
Let’s be honest: we’ve all done it.
We’ve all sat in front of someone, full of energy and insight and hope, and just ranted.
We talk and talk, and spill out everything we’ve seen, everything we know, everything we’ve experienced.
We try to explain it all, because surely if they just understand it the way we do, they’ll change too.
Except they don’t.
They check out.
They nod and smile and go quiet.
And we’re left wondering, What just happened?
I’ll tell you what happened:
You lost the connection.
See, most of us—especially when we’re passionate—fall into the trap of talking at people instead of talking with them.
And when you do that, you stop being present. You get caught up in your own head, trying to sound right or smart or helpful. You stop listening. You stop noticing what’s happening in the conversation.
You’re so focused on saying it right that you forget to see if they’re even with you.
And here’s the deal: The feeling matters more than the words.
Always.
When I first started sharing the work that I do, I had so much energy behind me. I’d seen something huge, and I just wanted everyone to feel what I felt.
But instead of slowing down and being with people, I rushed in with my “thing.” I tried to explain the unexplainable. And it fell flat.
The breakthrough came when I stopped pushing and started noticing.
Learn To Notice
Notice if someone’s leaning in or leaning out.
Notice if their eyes are lighting up—or glazing over.
Notice if the conversation feels alive—or if I’m just filling space.
And when I did notice that someone had drifted or gone quiet, I didn’t push harder. I didn’t speed up or try to rescue the moment.
I paused.
I’d say, “What are you hearing?”
That one simple question has opened more doors for me than any pitch ever could.
Because it brings people back. It gives them a moment to check in. Maybe they just started thinking about what to cook for dinner. Or maybe something hit them, and they’re sitting with it.
Either way, it gives them space to feel, and it brings us both back to connection.
This work isn’t about performing. It’s not about delivering the perfect explanation. It’s about being with people. Human to human.
And from there, the magic happens.
Now, that doesn’t mean you just show up and wing it every time. There’s a craft to this. A dance. You learn how to talk so people can hear you. You practice. You listen more. You reflect after conversations and think, Okay, that bit landed. That bit didn’t.
Over time, you get better at using language that’s clear and simple. You start cutting the fluff. You stop trying to sound profound and just say what you mean.
Silence Is Your Friend
You also stop being so precious about silence.
You learn that space is your friend. That not every gap has to be filled. That some of the deepest shifts happen in the quiet, not in the talking.
I remember a potential client once saying to me, “You didn’t say much, but I felt like you really got me.”
That’s the kind of feedback I live for.
Because when someone feels seen, when they feel safe and heard and not sold to, they open up. They start to lean in. They get curious.
And that’s where change begins.
If you’re doing all the talking, you’re missing the opportunity to serve.
If you’re too focused on what you want to say, you’ll miss what they need to hear.
So take the pressure off. You’re not here to perform. You’re here to connect. To share. To be real.
And if you’re ever unsure what to say?
Say less.
Let the silence do some of the lifting. Let the story do some of the work. Let the feeling of the conversation guide you.
Because when people feel safe, they listen.
And when they listen, they start to hear something deeper.
And when that happens?
You don’t have to convince anyone of anything.
They’ll feel it for themselves.
Action Step
In your next conversation about your work (or anything, really), pause and ask, “What are you hearing in what I’m saying?” Notice what opens up.
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