Let Them Feel It: Why Connection, Not Pitch, Is the Real Secret to Soulful Sales

The Impact Activator’s Guide to Authentic Influence and Sustainable Success

What if the secret to attracting clients and making a difference isn’t about having the perfect pitch but how you make people feel?

For the past fifteen years, I’ve worked with people in prisons, those struggling with addiction, leaders in the NHS, and passionate change makers on the edges of society. I’ve trained dozens of facilitators, co-authored four research papers, and supported over 500 clients.

And I have to tell you that across all these experiences, the most profound results never came from clever scripts or polished presentations—they came from genuine human connection.

I wrote this for you: the person who’s seen something that changed your life and now wants to share it, help others, and get paid for doing good work.

Maybe you’ve already tried talking about your work—at home, at work, or even on a stage—only to be met with blank stares or polite nods.

You’re not alone.

The hardest part isn’t the systems or the stigma.

It’s talking about what you do in a way that people can hear.

The Power of Connection Over Pitch

Early on, I thought passion and results would speak for themselves. I love to say I wore out shoes pitching to anyone who’d listen.

But people can sense when you have an agenda. That energy shuts things down.

What works is connection—meeting people where they are, not where you want them to be.

I learned, often the hard way, that people don’t need your pitch.

They need your presence. They need your stories, your heart, your realness.

When you show up fully yourself, speak from where you’re coming from, and let go of trying to convince, everything changes.

Ten Activation Pathways

In my fifteen years as a social entrepreneur, with success in funding, contracts and pioneering programs, I’ve discovered ten activation pathways that will consistently help change makers like you increase your sales and impact, without sacrificing your soul or authenticity.

These aren’t tricks or scripts. They’re the distilled wisdom of my real-world experience, tested in some of the most challenging environments you can imagine.

I’m thrilled to share these ten activation pathways with you over the coming weeks.

I’ve made each one a practical, actionable way to attract clients, create deep impact, and get paid for doing your good work.

My deepest wish is that you turn your passion project into income, not just impact.

Here’s a taste of what’s inside:

• Connection vs. Preaching

• Mind Your Language

• Start With the Story

• How to Talk So They’ll Listen

• Hearts Buy First

• Each One, Teach One

• Think Partnership, Not Pitch

• Practical Magic: Bringing It All Together

• Serve to Sell

• You Are the Message

Why This Matters Now

You don’t need more certificates, more training or someone’s permission.

You’ve seen something, and that’s enough.

You’ve got something inside you that people need.

The sooner you start sharing it, with clarity and simplicity, from the heart, the sooner doors will open.

This is not a book of theory or fluff.

It’s a guide to showing up in the world, fully yourself, and talking about what you do in a way that lands.

It’s about connection over preaching. Stories over speeches. Curiosity over convincing.

Something exciting is coming!

Next Saturday, I’ll share how you can access these ten activation pathways and step into a new way of sharing your work.

One that feels good, does good, and gets results.

If you’re ready to move beyond the pitch and discover a more human, effective way to grow your work, keep an eye out for the announcement.

With love and activation, MamaJ 💫